Of all European leaders, Donald Trump referred to Viktor Orbán the most frequently in the year leading up to the US presidential election, a total of 109 times, according to a (quantitative and qualitative) content analysis by the Center for Fundamental Rights. The president-elect mentioned the Hungarian prime minister on average every 3 days during the period analysed, and always in a positive context, much more often than the French President Emmanuel Macron or the Ukrainian President Volodymyr Zelensky.
Since Donald Trump's election victory, speculation has been rife all over Europe as to who the 47th President of the United States' most important contact on the continent might be. Instead of speculation, let the facts speak for themselves: the returning US President to the White House spoke more about Viktor Orbán in the final year of the campaign than the leaders of the major European Union nation states.
Our analysis shows that Donald Trump has treated Viktor Orbán as a key figure, and the unquestionable victory of the Republican president, in addition to the upgrading of the Hungarian-American relations, also indicates that Hungary's role in the global space has been strengthened to an unprecedented extent. Of the politicians we analysed, the most frequently cited leader was Viktor Orbán, as he was the only one to be included in the "Very often cited" category with 109 mentions. This means that on average, he was cited every third day by Donald Trump, and every time as a positive example. Among the most frequent adjectives were "strong", "smart", "powerful", all attributes associated with the ideal of a competent leader. The Hungarian Prime Minister is followed on the virtual podium of the citation list by Emmanuel Macron and Volodymyr Zelensky with 30-30 mentions in the "Most cited" group. The French President has also repeatedly served as a positive example, and in his case, the image of a strong statesman is also emerging from Trump's statements. The Ukrainian president was slightly less often positively mentioned, mostly as a good negotiator and a reliable ally of the US defence industry. At the same time, the Republican leader, who has made ending the war a priority, has on several occasions expressed his disapproval of the substantial US resources devoted to arming Ukraine.
Giorgia Meloni is the only person in the "rather not mentioned" category, but the Italian Prime Minister has been mentioned in a positive context, as a highly respected leader by Trump. European Commission President Ursula von der Leyen and German Chancellor Olaf Scholz were placed in the "Not at all cited" category, their role and person in the president's speeches we examined was negligible.
Based on the data taken into consideration, Donald Trump's reference map in Europe is dominated by Viktor Orban, but Emmanuel Macron is also a positive example. In the case of Zelensky, it is a business partnership, and it is clear that the new US President wants to end the war in Ukraine as soon as possible, rather than fomenting it. The figures for Olaf Scholz and Ursula von der Leyen show a complete lack of weight.